.: Google Adwords Interface Changes

I am using the new Google Adwords interface for over 1 week and really think it is a great improvement.

Just in case your account has not been upgraded yet, here are the main features:

New campaign and ad group creation workflow: The old signup pages are gone. Now you’ll add keywords, create ads, and select your settings on the same tabs you use to manage them.
In-line editing: No need to jump to a second page — you can edit ads, keywords, placements, and bids within the tables on the campaign and ad group tabs in your account. Just hover over a row to reveal the editable fields.
New ‘Networks’ tab: The old ‘Placements’ tab has a new name: the “Networks” tab. You’ll still manage your placements there, and you’ll also see the summary statistics for both your search and content networks.
Account tree: Use this new menu beside your account pages to switch between campaigns. (It’s similar to the popular navigation interface in AdWords Editor.)
Campaign roll-ups: These new ‘roll-up’ views let you see and edit all of a campaign’s keywords, placements, or ads in one place, instead of finding and changing them ad group by ad group.
Performance summary graphs: Use these custom graphs to compare trends on every level of your account.
Dynamic help content: Our new help section displays the FAQs you most likely need for the page you’re viewing.
Copy/move: Lets you copy and move keywords, placements, and ad groups between campaigns without leaving the campaign management interface.

You’ll find a series of videos on Google that shows you how the new interface lets you:

It is a lot easier to use and you can make changes in a flash now. Now I like my BFF Google again.

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